GEMS – Soak (Official Music Video)

GEMS (Photo by Holly Burnham; courtesy of Windish Agency)
(Photo by Holly Burnham; courtesy of Windish Agency)

Electro-pop act GEMS released their debut full-length Kill the One You Love on October 30th; rich with atmospheric textures and dramatic themes. Composed of Lindsay Pitts and Clifford John Usher, the duo have released the new music video for “Soak”, the latest single off the LP. 

Directed by WACHO, the new music video tells a story:

“The film portrays a young couple’s relationship mutating/deteriorating through different scenarios. What holds them together is what is making them fall apart. This destructive impulse will be personified as a menacing force, external to the couple, materialized in nature, faceless characters, darkness and confined spaces. The external force is the fear of: loneliness – the unknown – loosing identity – the void. The contradiction: pure/destructive – together/apart – light/darkness – dream/nightmare – real/surreal. Asphyxia. Sensuality.”

Alternating between the fragile voices of Pitts and Usher, the new song uses futuristic pop elements to strengthen the couple’s story, matching the visuals in density and intensity.

Head to their website to purchase a copy of the new album and hear more of their music.

Tour dates:

Nov 8 – Austin, TX – Fun Fun Fun Nites Presents at Vulcan Gas Company w/ Trippy Turle & Snakehips

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