(If you like: Sol, Hoodie Allen, Blue Scholars)
By now, everyone has heard of Macklemore and his partner-in-crime/producer Ryan Lewis. Their 2012 Grammy-winning album Heist took them over the top, with special thanks to the hit “Thrift Shop”. But aside from their fun-loving, positivity, the duo are also recognized for their social critique through storytelling and clever wordplay.
Releasing their sophomore LP The Unruly Mess I’ve Made this Friday, Macklemore & Lewis have shared their new music video for the lead single “Kevin”, aimed at attacking America’s obsession with pharmaceuticals and prescribed medication. Featuring the soulful voice of breakout songwriter Leon Bridges, “Kevin” has Macklemore at his most passionate, depicting the story of his late brother Kevin and his struggle with “the quick fix”. Bridge’s performance is noteworthy as well, his rich, gospel-grown vocals leave an echo of pain and struggle.
The black and white music video was co-directed by Ryan Lewis, who is also a professional photographer, and stars Macklemore and Bridges as they cross through an abandoned building.