Electro-pop Duo Purity Ring Release First Single Of 2021 With “soshy”
Canadian electro-pop duo Purity Ring have released their first music since spring 2020’s album, womb. “soshy” is also the first release on the group’s own label, The Fellowship. Additionally, the pair of Corin Roddick and Megan James, will be setting off on a world tour starting mid-September this year and into 2022.
‘soshy’ – pronounced so shy – is an otherworldly electronic track, with the synthesized beat overlaid with Megan James’ crisp vocals. The lyrics are fairly ambiguous, but coupled with the instrumentation the song has a haunted feel, fed by vocal stylings outside of the lyrics themselves that add to the more ethereal, dark tones of the track. A bit creepy in all the right ways, the warmth of the melodies highlights the unique quality of Purity Ring’s music, able to merge the two into a captivating piece of music.
Then there’s the visuals. The single’s artwork, done by James, features an illustrated feminine figure, looking haunted with blood-red eyes, which gives listeners a visual preview into ‘soshy’s’ overall vibe. Added to that is the single’s music video, directed by Carson Davis Brown. Featuring black and white footage and focusing on a young child (identified a sDoris in 1935), there’s an old film/horror feel to the video. With ‘soshy’ playing alongside the footage, everything couples together perfectly into a slightly unsettling but really satisfying release for fans of the band’s work. James describes both the track and the video as “a wraith to descend the summer stairs with.”
Listen to the single below and check out tour dates just past.
Tour Dates:
9/15 – Boulder, CO @ Boulder Theatre
9/16 – Ogden, UT @ Ogden Twilight
9/17 – Las Vegas, NV @ Life is Beautiful Fest
10/21 – Eugene, OR @ McDonald Theater
10/22 – Portland, OR @ Roseland Theater
10/23 – Spokane, WA @ Knitting Factory
10/24 – Seattle, WA @ Neptune Theatre
10/25 – Seattle, WA @ Neptune Theatre
10.26 – Vancouver, BC @ Hollywood Theatre
10/28 – Calgary, AB @ Palace Theatre
10/29 – Edmonton, AB @ Union Hall
10/30 – Saskatoon, SK @ Coors Event Centre
11/1 – Saint Paul, MN @ Palace Theatre
11/2 – Milwaukee, WI @ Turner Hall Ballroom
11/3 – St. Louis, MO @ Red Flag
11/5 – Chicago., IL @ Riviera Theatre
11/6 – Columbus, OH @ Newport Music Hall
11/7 – Royal Oak, MI @ Royal Oak Music Theatre
11/8 – Toronto, ON @ Phoenix Concert Theatre
11/10 – Montreal, QC @ Theatre Corona
11/11 – Boston, MA @ Big Night Live
11/12 – Philadelphia, PA @ Union Transfer
11/13 – New Haven, CT @ College Street Music Hall
11/15 – Brooklyn, NY @ Brooklyn Steel
11/16 – Brooklyn, NY @ Brooklyn Steel
11/17 – Washington, DC @ The Anthem
11/18 – Asheville, NC @ The Orange Peel
11/19 – Nashville, TN @ Marathon Music Works
11/20 – Atlanta, GA @ Buckhead Theatre
11/22 – Tampa, FL @ The Ritz Ybor
11/23 – Fort Lauderdale, FL @ Revolution Live
11/24 – Orlando, FL @ The Plaza Live
11/26 – Houston, TX @ White Oak Music Hall
11/27 – Dallas, TX @ Bomb Factory
11/28 – Austin, TX @ ACL Live
11/29 – Tulsa, OK @ Cain’s Ballroom
11/30 – Lawrence, KS @ Granada Theater
12/1 – Denver, CO @ The Mission Ballroom
12/3 – Boise, ID @ Knitting Factory
12/6 – Tucson, AZ @ The Rialto Theatre
12/7 – Phoenix, AZ @ The Van Buren
12/8 – San Diego, CA @ The Observatory North Park
12/9 – San Diego, CA @ The Observatory North Park
12/10 – Oakland, CA @ Fox Theatre
12/11 – Los Angeles, CA @ The Wiltern
1/15 – Stockholm, SE @ Nalen
1/16 – Oslo, NO @ Parkteatret
1/17 – Copenhagen, DK @ Pumpehuset
1/18 – Berlin, DE @ Columbia Theatre
1/20 – Amsterdam, NL @ Melkweg
1/21 – Brussels, BE @ Le Botanique
1/22 – Paris, FR @ Le Trabendo
1/24 – Nottingham, UK @ Rescue Rooms
1/25 – Glasgow, UK @ SWG3
1/26 – Manchester, UK @ O2 Ritz
1/28 – Bristol, UK @ SWX
1/29 – Brighton, UK @ CHALK
1/30 – London, UK @ Roundhouse
