Introducing: Indie Pop Newcomer RiTcH Tries To Get Over His Ex On Debut Single “Replace You”
Sometimes the end of the relationship isn’t the hardest part – it’s finding someone better. For anti-pop newcomer RiTcH, he opens up about his desire to find someone just like the one that got away on his debut single “replace you”.
About the single he shares, “I’d lean towards this girl because she wore the same clobber as my ex, and that girl because she had the same vibe…then another because she looked a bit like her. None of them had it all, it was a mess. People wouldn’t have known I was pranging though…I’d smile and say everything was chill. We wanted to bring that into the track, making the upbeat backdrop of the track a front to the madness.”
Fitting comfortably into the modern pop scene, RiTCH combines the bouncing beats of bedroom hip-hop with the slick, fun vocals of contemporary pop, colourfully masking the awkwardness of moving on with an uplifting style.
Watch his 360-camera music video below: