R&B Artist Keys & The Never Before Shares B-Horror Music Video For “Prefontaine”
Former lead singer of Philadelphia hip-hop group Hardwork Movement Jeremy Keys has launched his new project Keys & The Never Before. Rerouting into the world of alternative R&B, Keys released his debut solo EP Displaced Vol.1 back in September, and has shared the music video for single “Prefontaine”.
Inspired by classic ’80s horror, especially the B-list collections, the music video features Keys running away from a killer with a shovel with splashes of humour trickled in. Named after the American long distance runner Steve Prefontaine, Keys certainly gets a workout in as he escapes across Philadelphia. Comparable to artists Frank Ocean, The Internet, and Khalid, the track incorporates electronic influences and glossy vocals with pulsating synthesizers and gospel-tinged hooks. About the song, Jeremy shares, “The song itself is a song about running away from the things we’re afraid to face. It details the lengths we’ll go to avoid facing our fears and how eventually they’ll catch up with us”.
Watch below:
