Toronto Producer GOVI Shares Magnetic New Music Video “EUPHORIA”

Press release:

Toronto-based artist GOVI emerges to share his new single “EUPHORIA” via Platoon. The new song follows the buzz he ignited with his 2020 standalone single “FORGOT MY WAY.” “EUPHORIA” arrives alongside a Jorden Lee-directed video that follows two characters residing in a Toronto high-rise who are experiencing the daunting push and pull of both intimacy and isolation in their relationship, while the city propels forward around them. This first vignette accompanying GOVI’s production establishes the arc for what’s to come, and the emotions at the center of his forthcoming project.

“EUPHORIA” captures the distinct combination of club-ready dance music that GOVI has become known for as a DJ in Toronto’s underground electronic scene, with the more ambient, cinematic sound that’s inspired by his love for sci-fi movies and scores like Tarkovsky’s Solaris. He’s spent the last several years honing that singular sonic identity, all while producing for others (Drake’s “Race My Mind,” Nicki Minaj’s “Seeing Green,” Sabrina Claudio’s “On My Shoulders,” etc) and becoming a household name in Toronto’s clubs with his live sets and a regular on OVO Sound Radio. “Euphoria” marks GOVI’s intent to establish himself as the next burgeoning talent out of the multicultural hotspot that is Toronto, and cementing his own place in the larger electronic landscape.

Watch below:

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