Electronic Producer Loverground Provides Ferociously Funky New Single “My Love Is True”
London-based producer Kevin Erlicher, via his new solo project Loverground, has come through with an undeniably danceable new single in “My Love Is True”.
As Erlicher teases his upcoming first EP under the fresh alias, the French-Argentinian beatmaker and multi-instrumentalist smoothly mixes traces of funk and dance pop in “My Love Is True”. The song is charged by an exceptionally slick bass line and a full set of percussion that bounces off the auditory walls. Erlicher also enlists Hong Kong vocalist bb sway who compliments the track fittingly particularly for the midway key change at around the 2 minute mark.
About the single, Loverground shares, “In both life and music, I think honesty is the most important value. ”My Love Is True” is my first attempt at delivering the realest and most honest music I could produce“.
To prepare for the soon to follow EP, listen to Loverground’s “My Love Is True” here:
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