Alt-Pop Artist VÉRITÉ Heads In A New Direction With “are we done yet?”

New York indie pop artist VÉRITÉ has launched a new era of her sound alongside an exciting new campaign that merges artist merchandise, fan experience, and more. With her new single and video “are we done yet” out now, the emerging artist has bundled the news with an innovative release.

Already known for presenting her art uniquely, in her own way, she launched this era with an exciting VÉRITÉ Crewneck merch drop, first revealed to her top Spotify fans last month and now available everywhere veriteofficial.com. The people who purchased the VÉRITÉ Crewneck will get exclusive behind the scenes access to the song’s creation once their garment arrives as well as future early access to new music, visuals and experiences.

For the launch of VÉRITÉ’s new era, she has chosen to partner with Venice Music – the innovative music & tech company founded by Troy Carter and Suzy Ryoo. Venice offers tools, services and support on par with those of major labels while still empowering artists to maintain ownership and creative autonomy of their work. VÉRITÉ has been a beacon for independent artists in the industry for a long time, so the partnership was a dream come true for both parties.

This is the first time this technology is being integrated into an artist’s merchandise drop. She is partnering with IYK*, the company which is creating the next generation of merchandise. Using NFC, an embedded, battery-less device enables secure, close-range communication to any modern smartphone. NFC is utilizing the same technology as Apple Pay.

This merchandise drop is fan-focused, allowing her audience to explore the technology embedded in the garment if and how they want. To access premier content, you merely tap your phone to the patch on the wrist of the garment. To verify your garment’s ownership on the blockchain, you can claim a digital proxy of your item–an NFT that acts as your certificate of authentication. 

VÉRITÉ has been on the forefront of experimenting with emerging technology and its ability to help independent artists build sustainable businesses while maintaining creative autonomy. Rolling out access to her music through interactive merchandise which will act as a key to her new record, providing fans with premiere access, dynamic content and a deeper experience.

As for her music, “are we done yet” is a single worth talking about. Haunting vocals a tune to CHVRCHES and Phantogram combine modern pop with nostalgic electronic tones, as VÉRITÉ sings about the toll of a relationship on its way to a fiery finish.

Watch the music video below, and catch her on tour in support of Fletcher (dates just past):

VÉRITÉ live on tour w/ Fletcher:

Mon 10.10 – Lake Buena Vista, FL @ House of Blues Orlando

Tue 10.11 – Lake Buena Vista, FL @ House of Blues Orlando

Fri 10.14 – Fort Lauderdale, FL @ Revolution Live

Sat 10.16 – Atlanta, GA @ The Eastern

Mon 10.17 – Charlotte, NC @ The Underground – Fillmore Charlotte

Wed 10.19 – Silver Spring, MD @ The Fillmore

Thu 10.20 – Boston, MA @ House of Blues Boston

Sat 10.22 – Pittsburgh, PA @ Stage AE

Sun 10.23 – Philadelphia, PA @ Theatre of Living Arts

Mon 10.24 – Philadelphia, PA @ Theatre of Living Arts

Thu 10.27 – Toronto, CAN @ History

Sat 10.29 – Montreal, CAN @ MTELUS

Sun 10.30 – New York, NY @ Hammerstein Ballroom

Mon 10.31 – New York, NY @ Hammerstein Ballroom