Winnipeg Singer-Songwriter Kris Ulrich Announces Sophomore Album With New Single “Big In the USA”

Winnipeg-based singer-songwriter Kris Ulrich has announced his sophomore album Big in the USA will be out on March 31st via Birthday Cake Records. Alongside the news, the multi-talented artist has shared its title track, as he cracks open a can of insecurities and reflects on his impact as a musician.

“I wrote this song as a way to talk openly with myself about my insecurities surrounding an artist career,” Ulrich says. “It can be so easy to lose the meaning of why you make art amidst all the noise, both internal and external, that comes when you commodify it. The last verse is a reminder to myself about why I started making music in the first place.”

His soft yet rustic vocals and subtle folk twang bridge with a summery groove and vocal harmonies that give the song an alluring charm. With a welcomed lightheartedness and endearing realism, Ulrich finds a balance between effortless and meaningful with his music.

As for the new album, Ulrich returns to the spirit of sonic exploration and experimentation he felt when he first started playing and writing songs as a kid. “These songs were born from a feeling that I wouldn’t ever make anything again. But they ended up leaving me with the clearest vision I’ve ever had for my music. It represents a shift in my relationship to production, guitar and songwriting,” he explains.

“Big in the USA” and previous single “Friends on the Internet” share a similar sense of nostalgia and charm, and the rest of the album will follow suit.

Watch the accompanying music video for “Big in the USA” below, and catch Ulrich live (dates just past):

Tour dates:

Feb 18 – Winnipeg, MB @ Festival de Voyageur – Info

Special guest for Field Guide
Feb 24 – Regina, SK @ The Artesian – Tickets
Feb 25 – Calgary, AB @ King Eddy – Tickets
Feb 26 – Red Deer, AB @ Bo’s Bar & Grill – Tickets
Feb 28 – Penticton, BC @ Dream Cafe – Tickets
Mar 1 – Vancouver, BC @ Fox Cabaret – Tickets
Mar 3 – Edmonton, AB @ The Aviary – Tickets
Mar 4 – Saskatoon, SK @ Amigos Cantina – Tickets
Mar 10 – St. Catharines, ON @ Warehouse Concert Hall – Tickets

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