Since signing with Hidden Pony Records last fall, Newmarket indie pop band The Elwins have quickly become a fan favourite in the Canadian music scene. Their label debut Play For Keeps has a number of hits already such as “Bubble”, “Show Me How To Move”, and “So Down Low”, and now to solidify their place as indie pop superstars, the four-piece have shared the impressive and stunning new music video for “So Down Low”.
Director Alan Poon has worked with other Canadian musicians (Zeus, Broken Social Scene) to create dazzling music videos, so it was no surprise when The Elwins asked Poon for his help:
“The Elwins had seen some of my past work for Zeus and Broken Social Scene and asked me if I could help them make a stop-motion animated video that used Post-It notes – that was their only guideline! They were super-keen on participating and they had done a little stop-motion piece before, so I was happy to get them involved and create something with their participation as much as possible. The video starts simple and gradually moves to something much more complicated; each moment raising the bar on the last. The huge grid you see at the end uses over one-thousand Post-it notes to create the final animations!”
With that in mind, prepare to be smiling for the energetic and vibrant song which has now found it’s visual soulmate.