July Talk – Push + Pull (Official Music Video)

July Talk (Photo by Ty Snyder; courtesy of Freshly Pressed PR)
July Talk
(Photo by Ty Snyder; courtesy of Freshly Pressed PR)

Ever since their formation in 2012, Toronto alternative-blues rock group July Talk have been altering the alternative music scene with their distinct sound and peculiar theatrics. Lead by vocalists Leah Fay and Peter Dreimanis and their mysterious relationship, July Talk are following up their sensational self-titled 2012 debut with Touch. The sophomore album will be out September 9th, but the band shared the dynamic lead single “Push + Pull” back in April.

Now, the “sinister-disco” track has its visual accompaniment, following in traditional July Talk fashion. Continuing with the band’s black and white aesthetics, the new music video was choreographed by Fay, produced by Dreimanis, and directed by Nadia Tan (Bry Webb, Arkells). Tan explains:

When July Talk first approached me to make a music video for Push + Pull, I had a long phone conversation with Pete about the meaning of the song. He told me it was about Western excess, about our never-ending appetite, about the types of people who consume and consume and don’t know when to stop, about our irrational but constant need for more food, more mind-altering substances, more sex, more ‘likes’, more money, more things. I thought it would be interesting to try to capture these themes in the video through raw documentary-style footage showing various groups of people partaking in excess in different ways across North America over the course of one night.”

Their upcoming album examines other forms of human condition and connection, which formed the inspiration for the name Touch. Dreimanis explains:

It seems to get easier every day to disconnect from the people around you. Leah and I started to see human touch as this pure thing—this antidote to a world that had become obsessed with mirrors and screens. We became fascinated with that moment where two bodies can actually touch and experience each other honestly.”

Between the stunning cinematography, gritty alt-rock, and the insatiable hook, “Push + Pull” dazzles and entertains, effortlessly forming a connection with the audience. Enjoy the music video below, and head to their website for more information on Touch. You can check out the artwork just below the video, and check out their upcoming tour dates.

JulyTalk touch

Tour dates:

June 11                       Garrison Backlot Bash – Halifax, Canada

June 16                       Canalside – Buffalo, NY

June 17                       Burlington Sound Of Music – Burlington, Canada

June 18                       Founder’s Festival – Grand Rapids, MI

June 19                       IHEARTRADIO/MMVA – Toronto, Canada

June 23                       Dragon Boat Festival – Ottawa, Canada

July 1                          Chinguacousy Park, Brampton, Canada

July 2                           Kee To Bala – Bala, Canada

July 16                        Festival D’Ete de Quebec – Quebec City, Canada

July 24                        Rock The Shores – Colwood, Vancouver Island, Canada

July 29                        Osheaga – Parc Jean-Drapeau – Montreal, Canada

July 31                        Area 506 Festival – Saint John, Canada

August 28                   Alaska State Fair – Palmer, AK

September 03             XFest – Calgary, Canada

September 03             Sonic Boom Festival – Edmonton, Canada

September 7              Paradiso (upstairs room) – Amsterdam, Netherlands

September 8              Vera – Groningen, Netherlands

September 9              Applepop – Tiel, Netherlands

September 10           Atak (Saxion Hall) – Enschede, Netherlands

September 11           Rotown – Rotterdamn, Netherlands

September 13           King Tuts – Glasgow, United Kingdom

September 14           Sound Control Bar – Manchester, United Kingdom

September 15           Barfly – London, United Kingdom

September 17           Gleis 22 – Munster, Germany

September 19           Lido – Berlin, Germany

September 20           Strom – Munich, Germany

September 21           Schlachthof – Wiesbaden, Germany

September 22           Underground – Cologne, Germany

September 23           Reeperbahn Festival – Hamburg, Germany

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