July Talk – Push + Pull (Official Music Video)
(Photo by Ty Snyder; courtesy of Freshly Pressed PR)
Ever since their formation in 2012, Toronto alternative-blues rock group July Talk have been altering the alternative music scene with their distinct sound and peculiar theatrics. Lead by vocalists Leah Fay and Peter Dreimanis and their mysterious relationship, July Talk are following up their sensational self-titled 2012 debut with Touch. The sophomore album will be out September 9th, but the band shared the dynamic lead single “Push + Pull” back in April.
Now, the “sinister-disco” track has its visual accompaniment, following in traditional July Talk fashion. Continuing with the band’s black and white aesthetics, the new music video was choreographed by Fay, produced by Dreimanis, and directed by Nadia Tan (Bry Webb, Arkells). Tan explains:
“When July Talk first approached me to make a music video for Push + Pull, I had a long phone conversation with Pete about the meaning of the song. He told me it was about Western excess, about our never-ending appetite, about the types of people who consume and consume and don’t know when to stop, about our irrational but constant need for more food, more mind-altering substances, more sex, more ‘likes’, more money, more things. I thought it would be interesting to try to capture these themes in the video through raw documentary-style footage showing various groups of people partaking in excess in different ways across North America over the course of one night.”
Their upcoming album examines other forms of human condition and connection, which formed the inspiration for the name Touch. Dreimanis explains:
It seems to get easier every day to disconnect from the people around you. Leah and I started to see human touch as this pure thing—this antidote to a world that had become obsessed with mirrors and screens. We became fascinated with that moment where two bodies can actually touch and experience each other honestly.”
Between the stunning cinematography, gritty alt-rock, and the insatiable hook, “Push + Pull” dazzles and entertains, effortlessly forming a connection with the audience. Enjoy the music video below, and head to their website for more information on Touch. You can check out the artwork just below the video, and check out their upcoming tour dates.
Tour dates:
June 11 Garrison Backlot Bash – Halifax, Canada
June 16 Canalside – Buffalo, NY
June 17 Burlington Sound Of Music – Burlington, Canada
June 18 Founder’s Festival – Grand Rapids, MI
June 19 IHEARTRADIO/MMVA – Toronto, Canada
June 23 Dragon Boat Festival – Ottawa, Canada
July 1 Chinguacousy Park, Brampton, Canada
July 2 Kee To Bala – Bala, Canada
July 16 Festival D’Ete de Quebec – Quebec City, Canada
July 24 Rock The Shores – Colwood, Vancouver Island, Canada
July 29 Osheaga – Parc Jean-Drapeau – Montreal, Canada
July 31 Area 506 Festival – Saint John, Canada
August 28 Alaska State Fair – Palmer, AK
September 03 XFest – Calgary, Canada
September 03 Sonic Boom Festival – Edmonton, Canada
September 7 Paradiso (upstairs room) – Amsterdam, Netherlands
September 8 Vera – Groningen, Netherlands
September 9 Applepop – Tiel, Netherlands
September 10 Atak (Saxion Hall) – Enschede, Netherlands
September 11 Rotown – Rotterdamn, Netherlands
September 13 King Tuts – Glasgow, United Kingdom
September 14 Sound Control Bar – Manchester, United Kingdom
September 15 Barfly – London, United Kingdom
September 17 Gleis 22 – Munster, Germany
September 19 Lido – Berlin, Germany
September 20 Strom – Munich, Germany
September 21 Schlachthof – Wiesbaden, Germany
September 22 Underground – Cologne, Germany
September 23 Reeperbahn Festival – Hamburg, Germany
