New Fries – Ploce (Music Video)
When a band says they’ve “never been interested in being a band”, it’s a bit of an eye-brow raising statement. What do you mean you don’t want to be what you are?
Toronto experimental group New Fries aim to bring new meaning to the term: “What we mean is a spirit of abandoning ideas of what songs should be, how they should be performed, and by whom. We’ve never been interested in the tradition of songwriting—though we’re interested in musical elements like repetition, space, and dynamics. We have wanted our music to make people dance but have also wanted to produce the feeling of that being taken away from a room“.
With their new album Is The Idea Of Us out August 7th, the “No Wave” band have shared their new single “Ploce”. Incorporating their ideology of song structure (or lack thereof) and using music’s repetitive and dynamic nature, the new single is hypnotic and dark with a revolving lyric of “it’s a mind thing”, creating the combination for a weirdly catchy, cerebral dance tune.
Watch the animated music video below:
