Brooklyn Alt-Pop Group Juice Share Robot Chess Music Video For New Single “Girlfriend Song”

Brooklyn-via-Boston alt-pop group Juice have shared their new single “Girlfriend Song”, the second chapter in their “Boy Story: Crisis in Parallel” visual series. Blending together comedy, horror, and alien robots, the follow up to “Superimposed” brings out their melodic and pop-forward energy as a game of chess makes a band practice takes a strange turn.

About the video, director Daniel Moss shares, “We wanted the satirical and comedic nature of the track to drive the video. We’d been watching tons of ‘Scooby Doo’ and wanted the video to exist in that space between humor and horror.  While entirely unrelated to the lyrical content of the track, a voodoo doll chess game controlled by alien robots just seemed to capture the energy of the song perfectly.”

Their fun-loving, upbeat personality comes through on the new single, as they bring boyband pop melodies together with alt-rock energy in line with acts such as Walk The Moon and Grouplove. Guitarist Daniel Moss adds, “We started out with a simple guitar line that the instrumental of the song naturally came together around. It had a sort of unhinged irony present in every aspect of the track from its conception. Lyrically, the story of a manic character spiralling emotionally just felt fitting for the sonic landscape we’d created.”

Watch the music video below and catch the group on tour this fall (dates just past).

Tour dates:

October 14th, 2021 – Cincinnati, OH – Top Cat 

October 15th – Detroit, MI – Magic Bag

October 21st, 2021 – Toronto, ON – Horseshoe Tavern 

October 23rd, 2021 – Chicago, IL – Lincoln Hall 

October 28th, 2021 – Nashville, TN – Mercy Lounge 

October 29th, 2021 – Atlanta, GA – Vinyl 

November 6th, 2021 – Washington, DC – Union Stage 

November 13th, 2021 – Philadelphia, PA – Foundry

December 4th, 2021 – Boston, MA – Paradise Rock Club 

December 10th, 2021 – New York, NY – Irving Plaza 

January 13th, 2022 – Los Angeles, CA – Troubadour 

January 15th, 2022- San Francisco, CA – Brick & Mortar

January 20th, 2022 – Seattle, WA – The Crocodile

January 21st, 2022 – Portland, OR – Doug Fir Lounge

January 22nd, 2022 – Vancouver, BC – The Biltmore Cabaret

February 3rd, 2022 – San Diego, CA – HOB Voodoo Room

February 4th, 2022 – Phoenix, AZ – Valley Bar

February 5th, 2022 – Tucson, AZ – 191 Toole