Alt Pop Trio alt-J Share Self-Directed Video For “Hard Drive Gold” From Forthcoming Full-Length ‘The Dream’

Mercury-Prize winning band alt-j have shared their third single from their upcoming album The Dream, out February 11th, with “Hard Drive Gold”. Written during the early craze of the cryptocurrency gold rush, “Hard Drive Gold” is a playful fantasy about becoming a millionaire overnight.

About the song, frontman Joe Newman adds, “’Hard Drive Gold” is a slightly tongue-in-cheek song written at what we thought was the height of the cryptocurrency gold rush. It’s the story of the ultimate childhood fantasy, the schoolboy who becomes a millionaire overnight, and the different interactions he has with people in his life from teachers to neighbors. How ironically you interpret its message is entirely up to you…”

Stepping further into his creative role, Joe Newman made his directorial debut with the accompanying visual. Alongside his partner and choreographer Darcy Wallace, the new music video is a tribute to cinema and the limitless options for music videos.

“Growing up enjoying cinema greatly I saw our music videos as opportune moments for directors to create stories purely and so we the band did not appear in our videos”, Newman shares. “By avoiding cuts to a band playing in an ‘airplane hanger’ the audience could focus on the cinema over the indie band music video tropes. I had ideas for videos that I passed on to directors to develop, watching these directors execute some of these ideas inspired me and now I want to understand and experience the process at a deeper level.” 

Along with the album’s release this February, the band are heading out on a North American tour with Portugal. The Man (dates below).

Watch “Hard Drive Gold” here:

Tour dates:

February 25, 2022 – Pittsburgh PA – Petersen Events Center
February 26, 2022 – Washington DC – The Anthem
March 1, 2022 – Nashville TN – Nashville Municipal Auditorium
March 2, 2022 – Atlanta GA – State Farm Arena 
March 4, 2022 – Tampa FL – Yuengling Center
March 5, 2022 – Hollywood FL – Seminole Hard Rock Hollywood
March 6, 2022 – Orlando FL – Orlando Amphitheater
March 9, 2022 – Dallas TX – The Factory in Deep Ellum
March 12, 2022 – Austin TX – Germania Insurance Amphitheater
March 13, 2022 – Houston TX – White Oak Music Hall
March 15, 2022 – St Louis MO – Chaifetz Arena
March 16, 2022 – Detroit MI – Masonic Temple Detroit
March 19, 2022 – Chicago IL – Credit Union 1 Arena
March 20, 2022 – Minneapolis MN – The Armory
March 23, 2022 – Denver CO – 1STBANK Center
March 25, 2022 – San Diego CA – Pechanga Arena San Diego
March 26, 2022 – Santa Barbara CA – Santa Barbara Bowl
March 27, 2022 – Los Angeles CA – STAPLES Center
March 29, 2022 – Seattle WA – WAMU Theatre
March 30, 2022 – Vancouver BC – Pacific Coliseum
April 1, 2022 – San Francisco CA – Bill Graham Civic Auditorium
April 3, 2022 – Las Vegas NV – The Theater at Virgin Hotels Las Vegas
April 5, 2022 – Salt Lake City UT – UCCU Center
April 7, 2022 – Kansas City MO – Cable Dahmer Arena
April 8, 2022 – Cincinnati OH – PromoWest Pavillion at Ovation
April 9, 2022 – Columbus OH – Schottenstein Center
April 11, 2022 – New York NY – Madison Square Garden
April 13, 2022 – Philadelphia PA – TD Pavilion at the Mann
April 14, 2022 – Boston MA – Agganis Arena
April 15, 2022 – Montreal QC – Place Bell
Apri 17, 2022 – Toronto ON – Coca-Cola Coliseum 

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