Montreal Alt-Pop Artist Emi Jeen Nods To The ’90s With MTV-Worthy Music Video “No Emotion = No Tomorrow”

Ahead of her upcoming EP Why So Serious?, out this summer, Montreal alt-pop artist Emi Jeen has shared her latest single “No Emotion = No Tomorrow” and its throwback-inspired music video.

Directed by JP Charlebois (Wyclef Jean, Shay Lia, Enima, Thaïs), the video is a serious throwback to the ’90s and 2000’s. “In this video and to amplify the 90s vibe of the track, I decided to bring some inspiration from some of the favourite videos of my youth such as blink-182, Avril Lavigne, & Simple Plan,” shares JP. “High energetic performance, some green screen layovers, and a splash of the 2000s in there too!”

Emi adds: “When JP told me about the 90s-2000s concept I totally loved it right away. It was already something we could feel in the track and now to have the music video that also brings us back in time visually gives me goosebumps.”

The song was penned from Emi’s first-hand experiences, along with some of her friends’ stories about being ghosted. “I was so tired of seeing so many of my friends feeling like “s**t” cuz a guy or girl they were seeing stopped responding out of the blue. “No Emotion = No Tomorrow” is my pop-punk take on my friends and my own dating experiences,” says Emi.

“I was with a friend right before the recording session and she was telling me that she was seeing this guy and out of nowhere he ghosted her. When I got to the session Derek had this amazing track he worked on that morning… and I was totally inspired by my friend’s story!“

Giving a boost of energy to the topic of romantic frustration, “No Emotion = No Tomorrow” turns a bad situation into a playful throwback anthem.

Watch below: