Introducing: PRICIE Shares Feel-Good Debut “too dang good”
Australian-based, Nigerian-born indie songwriter/rapper PRICIE has made her debut with the sexually-free and irresistible hit track “too dang good”. Inspired from an array of genres, including soul, gospel, funk, hip-hop, and R&B, PRICIE manages to collect the empowering traits of each for her new track.
Created on a whim, PRICIE shares, “‘too dang good’ was a last-minute studio magic moment – we honestly didn’t expect to make anything, but myself and Lucian literally just vibed each other and decided to jam. As he made a beat I began to freestyle on it and ‘too dang good’ was born.”
That carefree creativity gives”too dang good” its strength as PRICIE shows off her multidimensional skills as a performer, alternating between rap verses and soulful melodies. The combination of her confidence and the song’s upbeat vibe helps exemplify its theme, as PRICIE explains, “the message is for women to know their worth and understand that although some things may transpire within their relationship, they’re just way too dang good for it.”
The music video, directed by Claudia Sangiorgi Dalimore, plays with the energizing and chromatic spirit of the track through freestyle choreography and contrasting colours and environments.
Claudia shares, “my focus for this clip is centered around introducing PRICIE to the world. Showing off her fun, sassy and playful side while also celebrating her love of monotone fashion, styling and simplicity. The song made me want to get up and move as soon as I heard it. I brought in local Melbourne dancers Karla Mathieson and Angela Baklis to embody the innate groove you feel as soon as the beat drops. The vacant landscapes, the symmetrical compositions, the poised shapes of the bodies, they are all intentional to frame and keep the viewers gaze centered on PRICIE.”
Fans of Lizzo, Iggy Azalea, and other dominating genre-blending stars will want to dip into “too dang good”. Watch the music video below and stay tuned for more music from PRICIE.
