Jordan Klassen – Identivacation (Music Video)
With an overwhelming amount of outlets for self-expression, there is a contemporary challenge to remain unique while simultaneously be yourself. Vancouver-based singer-songwriter Jordan Klassen wanted to explore this concept and have some fun along the way, which resulted in his playful new single “Identivacation”.
“I wrote the song thinking a lot about the unique perspective on identity that we’re given by our culture. On the one hand we believe that we all have an essence that is objective and transcendent, written in time and space. But on the other hand we’re also compelled to create an identity, to decide what kind of person we want to be based on our endeavors and expression and self-representation“, explains Klassen.
The new single features a collection of Klassen’s personalities, as the singer-songwriter puts on a variety of hats cycling through a vast list of quirky characters in the music video.
‘Identivacation’ is poking fun at this idea and reflecting on how confusing and exhausting it can be to try to create a self. My aim wasn’t to pass judgement on ‘being fake’ per se, but rather to just acknowledge that as we try to decide who we are we will inevitably look to outside influences to guide us.”
Identity crisis aside, Klassen has a knack for bringing out the finer details in a song. His nuanced style and interlocking layers of harmonies and guitar parts makes for a bright and fun-loving indie tune. It’s hard not to smile and dance along.
Enjoy the charming music video below, and head to his website to stay updated on his upcoming full-length this spring.
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